16 May 2018
We worked with Rolls-Royce communications and Health, Safety and Environment (HSE) colleagues to launch and embed their Zero Harm Life-saving Rules.
Rolls-Royce Zero Harm
Life-saving Rules are a simple guide to staying safe every day. 10 rules to
follow - no matter where you work or what you do - that will protect your life.
We developed a design
led global engagement campaign to ensure every employee in Rolls-Royce
understood what the rules are and how they are relevant to them in their
particular work environment.
The campaign toolkit
was launched at Rolls-Royce annual senior leadership conference where the top
executives in the business were equipped with a kit of engagement tools and
campaign materials to launch the rules in their own areas of the business.
The toolkit featured
team conversation activities to ensure that every colleague had an opportunity
to really understand the rules, make them meaningful to their own work
environments and discuss the behaviours that would be required to ensure that
everyone live by the rules.
The conversations were
supported by animations, online and physical poster and banner campaign, and a
personal story campaign that involved front line employees in becoming the face
of the rules and sharing their own stories and experiences of safety at Rolls-Royce.
The whole campaign was
rolled out in several languages through Rolls-Royce internal communications
channels with face-to-face and online team conversations taking place across
the organisation.
The rules are simple – 5 things to ALWAYS do,
5 things to NEVER do. The results couldn’t matter more - fewer incidents, less
injury, no fatalities. A safer, healthier workplace for all of us.
Following the rules
isn’t a choice – it’s a condition of being part of our team.
You can find out how we have helped other clients at www.bbanda.co.uk
Birch Bernto & Associates Limited
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T: 01252 820812
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Farnham, Surrey
United Kingdom
AQA teamed up with
BB&A to develop a bespoke training package with the aim of building a more
sustainable health and safety culture at AQA.
We worked with Health, Safety and
Environment (HSE) colleagues from across Rolls-Royce businesses to design an interactive
one-day workshop to engage leaders in the critical role they play in delivering
high reliability HSE performance.
Roll-Royce is
committed to a long-term plan to improve physical, mental and social wellbeing
across all their sites. We worked with their Global Wellbeing team to create an
elearning programme to support people in understanding how to enhance their own
health and wellbeing at work and promote healthy choices with their teams.