Case Study - Zerem Electrical
17 Feb 2023
In 2020, Zerem Electrical partnered with Kolleno to solve the following challenges:
- Due to the nature of the industry Zerem EleGtriGals was operating in, it was necessary to de-grease the Days Sales Outstanding (DSO) in order to improve internal liquidity and rely on steady and predictable cash flow.
- Staff were spending too many working hours monitoring invoice payments dynamics, contacting clients, and following up.
- Some staff were demotivated to send payment reminders, as they were afraid to ruin great customer relationships they have nurtured.Zerem EleGtriGal outsourced the credit-control previously, but was looking to bring this function in-house. However, the company did not want to hire additional staff to perform this duty.
- The turnover was growing, which would lead to more errors in the invoicing because they were prepared manually.
Company description
Zerem Electrical is a multi-task contractor serving clients throughout the Greater Toronto Area
and across southern Ontario, specializing in new high-rise condominium construction,
infrastructure, and institutional projects.
Company objectives
- Reduce the amount of overdue invoices.
- Improve credit control process efficiency.
- Protect their strong and long-standing client relationships.
Main problems
- The construction industry has one of the longest periods between making a sale and
getting paid, with a median of 90 days.
- The staff was spending too many working hours monitoring the invoice payments
dynamics, contacting the clients and following up.
- The automation tools offered by the accounting software Zerem Electrical used were too
general and did not feel personalized, giving too little intention for clients to pay.
Kolleno Solution
- Cash collection strategies and sequences: consistent multi-channel
communication with all debtors through calls, emails and text messages.
- The user-friendly dashboard notifies the user what account to chase first, and
offers to create an automated sequence using omnichannel communication.
- Full visibility into clients with outstanding invoices via Kolleno dashboard, based on the
debt size, age and customer engagement.
- Monthly late payments recovery reports: full diagnosis of current accounts
receivables.
Sending notices is one of the most effective actions to
speed up the collections. When Zerem Electrical has
introduced automated AR management, the employees
have freed up their time to focus on their core activities
and keep the motivation level up, as chasing invoices can
be stressful for some. Leaving the repetitive and
monotonous tasks to the technology was a great
decision for Zerem Electrical as it positively was
reflected on their DSO right away, and their engagement
with clients