Case Study - Zerem Electrical

17 Feb 2023

In 2020, Zerem Electrical partnered with Kolleno to solve the following challenges:

  • Due to the nature of the industry Zerem EleGtriGals was operating in, it was necessary to de-grease the Days Sales Outstanding (DSO) in order to improve internal liquidity and rely on steady and predictable cash flow.
  • Staff were spending too many working hours monitoring invoice payments dynamics, contacting clients, and following up.
  • Some staff were demotivated to send payment reminders, as they were afraid to ruin great customer relationships they have nurtured.Zerem EleGtriGal outsourced the credit-control previously, but was looking to bring this function in-house. However, the company did not want to hire additional staff to perform this duty.
  • The turnover was growing, which would lead to more errors in the invoicing because they were prepared manually.

Company description

Zerem Electrical is a multi-task contractor serving clients throughout the Greater Toronto Area and across southern Ontario, specializing in new high-rise condominium construction, infrastructure, and institutional projects.


Company objectives
- Reduce the amount of overdue invoices. 


- Improve credit control process efficiency. 


- Protect their strong and long-standing client relationships. 


Main problems 
- The construction industry has one of the longest periods between making a sale and getting paid, with a median of 90 days.


- The staff was spending too many working hours monitoring the invoice payments dynamics, contacting the clients and following up. 


- The automation tools offered by the accounting software Zerem Electrical used were too general and did not feel personalized, giving too little intention for clients to pay. 


Kolleno Solution 
- Cash collection strategies and sequences: consistent multi-channel communication with all debtors through calls, emails and text messages. 


- The user-friendly dashboard notifies the user what account to chase first, and offers to create an automated sequence using omnichannel communication. 


- Full visibility into clients with outstanding invoices via Kolleno dashboard, based on the debt size, age and customer engagement. 


- Monthly late payments recovery reports: full diagnosis of current accounts receivables.

Sending notices is one of the most effective actions to speed up the collections. When Zerem Electrical has introduced automated AR management, the employees have freed up their time to focus on their core activities and keep the motivation level up, as chasing invoices can be stressful for some. Leaving the repetitive and monotonous tasks to the technology was a great decision for Zerem Electrical as it positively was reflected on their DSO right away, and their engagement with clients

Kolleno
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T: 07845530492

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W1S
London
United Kingdom

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Kolleno
Product

Kolleno

-Accounts Receivable Management: Spend less time managing your receivables. Enrol your clients and replace outdated manual processes with automated digital collection strategies and communications.
-Payments & Reconciliation: Provide your clients with multiple digital payment optio...

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