19 Apr 2019
Sony provides a complete solution to simplify the management and distribution of Suzuki’s digital signage content
Faced with the challenge of replacing its outdated digital signage systems, international motorcycle and vehicle manufacturer, Suzuki, enlisted the support of Sony to provide a state-of-the-art solution that would modernise its stores and headquarters across France with an intuitive user experience.
Transforming Suzuki’s signageSuzuki’s challenge was a common one. They had outgrown their existing infrastructure which had failed to scale with the needs of their business. Instead they needed an intuitive AV solution that would enable collaboration, reduce friction, simplify working and optimise the management and operational process. In particular for Suzuki, they required a solution that could reduce customer wait time and communicate the latest offers to them in a clear and concise manner. Their system was particularly poorly equipped to showcase short-term offers with availability for just 1 – 2 days and couldn’t be updated quickly enough. To make it possible, Suzuki needed a digital signage solution that:• Could be managed from headquarters but also used in each store – both for content creation and diffusion calendars• Is easy to use, even without training• Could be powered on & off at specific times automatically• Is simple to duplicate and install across a range of sites• Could be easily customised and adapted by each store to meet their individual needs
Sony’s Complete Signage SolutionCurrently Sony is equipping 106 of Suzuki’s 180 motorcycle stores in France with a complete signage solution, and the deployment is expected to finish in the near future. Each store has a BRAVIA Professional Display and accompanying TEOS Digital Signage Solution. The cutting-edge BRAVIA displays ensures Suzuki can get its message across with even more impact, offering stunning images packed with 4K detail and rich, vivid color. To enable instant content updates and create a network of signs across the country, Sony’s TEOS digital signage solution simplifies the management and distribution of Suzuki’s signage content across multiple networked BRAVIA displays.Suzuki found that Sony could offer a complete one-stop solution to meet all of its AV requirements in a cost-effective manner, without needing to use multiple vendors. The team has deployed Sony’s TEOS range of digital signage solutions that stood out from the competition due to the absence of a set-top box, its cloud compatibility and the price. Additionally, Sony was able to provide both the BRAVIA professional displays and the supporting software which removed the risk of incompatibility issues that would have arisen if different vendors were used.
Sony’s Solution is now Compulsory for Every Store in France
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One Manchester is a provider of housing and community services for Manchester’s residents. Over the past year, Sony, partnering with IDNS AV, has played a key role in extensively updating the AV offering within its office space. Powered by TEOS Manage, the solution enables content across a range of connected BRAVIA Professional 4K Displays to be updated quickly and easily across the Lovell House office. In turn, enabling the team to create bespoke communication packages for each space and readily update them for individual visitors. Since the installation of the new solutions, the benefits of digital signage has enabled flexibility throughout the One Manchester office.
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